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Leading Web Advertisers Debuts "New To The Web" Service
New York, NY (March 13, 2000) "New To The Web" captures new advertisements and brands in all advertising categories. It is an additional tool provided to LWA's clients to facilitate rapid, appropriate competitive responses. With "New To The Web," sellers and buyers benefit from being among the first to learn about competitor-advertising efforts. As with every LWA service, "New To The Web" is available to subscribers in "nearly real time" and updated continuously. "Spotting new companies and brands that often expand into fresh markets and categories requires ad-tracking services without boundaries, capable of catching and reporting immediately all new ads from anywhere on the Web," said Michael Kubin, co-CEO of LWA. "Identifying and responding to new advertising efforts are crucial, whether in response to the introduction of a start-up or a competitor's new brand. 'New To The Web' puts our customers in the driver's seat with Internet-speed information response. There are no data reporting delays and that gives LWA clients a significant competitive edge." LWA's proprietary ad-monitoring products provide tools for both buyers and sellers of Web advertising to more efficiently and effectively manage their competitive Web environment. LWA gives subscribers accurate, near-real-time access to the most complete database of competitive advertisement details in the industry. Spidering 840+ Web sites and 27,000+ unique URL's every day, LWA offers 24-hour online access to advertising details that encompass 23,000+ brands spanning all categories, including financial, healthcare, computers, sporting goods, toys, books, travel, women and more. Leading Web Advertisers (LWA) uses proprietary technologies to track online advertising every day for more than 80,000 brands and products on over 2,500 U.S. Web sites and more than 1,500 international sites, including Canada, Asia, Europe and Latin America. LWA's subscriber base, which is comprised of advertising agencies, advertisers, Web sites and Web representatives, receive complete, accurate, virtually real-time data on categories that span financial, health care, computers, sporting goods, toys, books, travel, women, and many more. LWA is headquartered in New York City, with offices in San Francisco, Bozeman (Montana), Toronto, London and Beijing. For more information, email info@evaliant.net.
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