Evaliant News Please click a headline to read the full article.
New Online Ad Spend Product from Evaliant Goes "Beyond the
Rate Card" NEW YORK, NY (July 9, 2001) -— Evaliant Media Resources, the New York-based online adtracking company (formerly Leading Web Advertisers) today announced the release of a new ad spend product, "MediaValue". The new product gives clients a more accurate picture of online advertising expenditures than was previously available. Users of the new service, MediaValue, will be able to get both brand and site share-of-voice data, which are critical for competitive analysis and strategic planning by agencies and web sites. "In the online ad space, getting real ad spend data is a challenge, said Michael Kubin, co-founder and co-CEO of Evaliant." The online advertising market and price models have changed drastically —- CPC, CPA and other hybrid pricing models are more prevalent today than in the past and rate cards are out the window. MediaValue is the first to take these factors into account and get at what ad agencies and web sites really want to know -— share-of-voice." MediaValue is the latest in a series of innovative ad tracking services launched by Evaliant over the past year. During the same time, Evaliant has rapidly expanded the number of site and brands it tracks. Coverage now includes more than 85,000 brands on over 2,700 sites in the U.S. —- going back as far as two years or a recently as yesterday. This "big view" of online advertising is key to the accuracy of Evaliant's ad spend data, according to Carla Dunlap, VP, Product Management. "Without a comprehensive view of online advertising, you can never have an accurate ad spend model," Ms. Dunlap explained. "If you're only looking at a thousand sites, how realistic a picture can you get of share-of-voice? Another key element is how we validate our results. We use a range of actual expenditure data provided by both sites and agencies, and work with partners in the space on a continuous basis to validate and refine our data." Evaliant subscribers will be able to access ad expenditure data by site, brand and category. "Web sites will be able to see who's winning the race for ad dollars and what brands they need to target," said Michael Kubin. "Advertisers and agencies can assess their brand's share-of-voice versus the competition. This is absolutely essential information -- especially today when everyone wants to know how effectively their online ad dollars are being spent.
About Evaliant Media Resources LLC For more information, email info@evaliant.net.
|