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Evaliant Broadens Research Capabilities With New Keyword Search
Product Leading International Provider of Online Advertising Data Brings Real-Time Information to Clients With Innovative Technology NEW YORK, NY (July 8, 2002) -- Evaliant, a CMR/TNS company, today announces the release of a new keyword search product, "Keyword AdSearch" that will give clients real-time access to the top 19 search engines on the web. Users of Keyword AdSearch can run reports in real-time, so it provides current information on where each keyword stands on each search relative to its competition, which is critical for competitive analysis and strategic planning by agencies and web sites. "Search engines are the second most used web application after email," said Carla Dunlap, VP, Product Development. "Keyword searches are quickly growing as ideal targeting opportunities for advertisers." "Many of our agency clients stated that nearly 20% of their Internet buys are going to keywords and they expect that number to grow," explained Ms. Dunlap. "Buys are including keywords because they are an exclusive target that is complementary to the general banner campaign." Evaliant subscribers will be able to access keyword results in real-time. "Web sites will be able to prospect their competition for advertisers," said Bev Andal, President at Evaliant. "Agencies and advertisers can see what keywords their competitors are using and optimize their own campaign." Keyword AdSearch is the latest in a series of innovative ad-tracking services launched by Evaliant over the past year. Evaliant's proprietary ad-monitoring products provide tools for both buyers and sellers of Web advertising to efficiently and effectively manage their competitive Web environments. Evaliant gives subscribers accurate, near-real-time access to the most complete database of competitive advertisement details in the industry.
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