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From Monday, January 15, 2001, Marketing Magazine Online
Canadian Internet advertisers have a new source for information on the activities
of their competitors. New York-based Leading Web Advertisers is establishing a
Canadian presence, setting up shop in Toronto. The company has been operating
in the U.S. for the past two years, producing customized tracking reports on
paid Web advertising. The service is aimed at advertising agencies, Web sites
or anyone in need of web site monitoring. Senior vice president Carole Tracey
is heading LWA's Canadian operation. She said a number of clients are currently
testing LWA's service in Canada including 24/7 Media and Stockhouse, which is
already a LWA client in the U.S. Tracey said the company will officially launch
north of the border on February 15. LWA has additional offices in London, Beijing
and San Francisco. Public relations for LWA in Canada are being handled by McMahon
Communications of Whitby, Ontario.
COPYRIGHT 2001 BALE COMMUNICATIONS INC.
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